Microsoft Adds Mobile Ad Inventory Through Partnership With Quattro Wireless


First, Microsoft (NSDQ: MSFT) wins a mobile search and advertising deal that enables them to be the exclusive provider on Verizon Wireless’s entire mobile network, and now it is bulking up on inventory and ad-serving technologies. Quattro Wireless, a Waltham, Mass-based mobile ad network, has entered a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile ads as part of their overall campaign.

Going forward, Quattro’s platform will be able to accept traffic from Microsoft Advertising

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