Local Lead Gen Provider Yodle Closes $10M Third Round To Expand National Effort

imageOnline lead gen firm Yodle has closed a $10 million third round funding led by JAFCO Ventures. Other backers included Draper Fisher Jurvetson Growth and existing investors Draper Fisher Jurvetson and Bessemer Venture Partners. The company raised a $12 million second round in Nov. 2007 and a $3.5 million first round the year before, giving it a total of $25.5 million in funding to date.

New York-based Yodle, which has mainly focused on the local ad market, will use the proceeds to promote product and technology development. It also plans to use the funds to expands its national sales effort, a definite challenge in this economy, though Yodel says it did pretty well last year. For example, it ended 2008 with 250 employees nationally