Can Pre Save Palm From Being Put Out to Pasture?


palmpreToday, after a nearly year-long delay, Palm (s PALM) announced WebOS, a brand-new web-centric mobile operating system, and the Palm Pre, its first WebOS-powered device. With this twin release of seemingly cutting edge products, Sunnyvale, Calif.-based Palm hopes to stage a comeback in the mobile business.

While most gadget gurus (and lots of readers who follow me on Twitter) seem to be quite taken with the newest shiniest object, thanks to Palm Chairman Jon Rubenstein’s magic, the power of a press release and the drama of a CES keynote, I remain highly skeptical of Palm’s chance to succeed with this new effort. I may be the only one who isn’t buying it.

Many seem to have skimmed over the fact that the Pre has features that are typical of any smartphone sold over the holidays. Sure, it looks better than some Microsoft Mobile devices, HTC’s Tilt or some of the Samsung devices, but it its feature set is no different than, say, a Nokia E71. As Michael Gartenberg points out, Pre’s feature set is the equivalent of table stakes in order to play in the smartphone business. That said, he likes what he sees:

The UI is smooth and works pretty seamlessly as they’ve showed. Palm’s always understood how to do a good mobile UI and it’s clear that they’ve applied everything they’ve learned over the years to this device and platform. The Synergy technology is very impressive.

So what? That doesn’t guarantee success. I don’t think Pre has done anything to move the needle forward, though its backers — including the affable Roger McNamee — are waxing eloquent about its potential. In a market where the iPhone sets the pace, Palm is woefully behind the curve.

“Our intention was never to build an iPhone killer but to build a killer Palm product,” Rubinstein, a former Apple executive who was brought in as the executive chairman of Palm to work miracles, told The New York Times. Actually, it’s more like a Palm killer!

The Pre, which will be available on the Sprint (s S) network, won’t be released until sometime in the first half of 2009 or, as CEO Ed Colligan told the reporters in Vegas, “as soon as possible.” Technically, June 30 is in the first half of 2009. From now till the time Pre launches is going to be a crucial time for Palm. Every single day will push the company deeper and deeper into the hole it’s dug.

Why? By announcing its product too early, Palm has turned up the hype cycle around its new product offering, and that means fewer sales for its existing products. Palm and its carrier partners were already having a tough time pushing Treos out the door, and now those carrier partners are going to be none too happy. With a new Palm device on the horizon, carriers have less of an incentive to push the company’s current devices, and that means a further decline in shipments.

Last month, Palm reported a net loss of $506.2 million for its second quarter of fiscal year 2009. Sales sank to $171 million, and its shipments decreased 13 percent. It had to go to McNamee’s Elevation Partners to get $100 million in funding to keep going.

For argument’s sake, lets assume the Pre does come out on time and starts selling like hotcakes. It still doesn’t necessarily mean success. About 40 Android-powered devices are slotted to make their way to the market this year, and I am not sure if guys at Apple (s AAPL) are resting on their laurels. An OS upgrade, a new phone form factor is among things we should expect from Apple in 2009. What that means is that Palm would be playing catch up in the marketplace with a clear leader and dozens of desperate competitors. Palm will feel the financial squeeze, especially in 2009 when the economy remains in doldrums.

Now, lets talk about the Palm WebOS, its new operating system. From what you can read on the web, it seems to be one heck-of-an operating system, that is oozing with smarts that include live searching (of the entire phone and the Web), Unified address book (Facebook, Outlook and any other address books), Unified calendaring and dozens of other such features. They even have a Webkit-based browser just like an iPhone and Symbian- and Android-powered phones. It sounds so promising that I actually want to try it out – though, after being forewarned by my readers, becoming a Sprint customer is out of the question.

The question now is, will Palm be able to get a lot of developers to come and develop for the platform? Yes, we know they have a loyal community and millions of developers, but the momentum is with Apple and Google (s GOOG). As I pointed out earlier today, the iPod Touch is the secret weapon that makes the iPhone-platform attractive to the developers.

So, now you know where I stand. What do you think about Palm and its prospects?



The Pre looks nice, but has no chance with the iPhone’s new OS comes out this summer. All the features the iPhone didn’t have, now has!!! (ie, Cut, Copy and Paste, Send photos, contacts, audio files, and location via MMS, Read and compose email and text messages in landscape, push notification, etc.) It has over “100” new features!!!

Check out the link below and watch the presentation, to see for yourself all you doubters!!!


I have always loved my Treos. No complaints, ever. I look forward to owning a Pre someday. BUT, no way can I go with Sprint. Sprint is ok in New York City in some areas, but no good whatsoever in San Francisco and environs. have gone to Verizon which is great. Now all I have to do is wait till Verizon sells the Pre and I will be very happy.


I’ll be in NYC from 1 to 9 April but I’m from Brussels : do you think I can buy a PRE at Sprint shop and use it with my sim card in Europe? Do you know addresses for sprint shops?
best regards (armel)


The Pre will be a CDMA device, not a GSM device. You won’t be able to use a sim in it at all. If Palm introduces a GSM version for other countries, the Pre may be if use to you, but not the CDMA version from the US.


I think Palm will try to get bought out before June 30th. Note that Pre Battery life has never been talked about, designing an OS is one thing, making it battery efficient and bug free is a lot harder, i find the mute on battery life disturbing, to me it looks like the CES gig was an effort at marketing Palm as a takeover target..


Roland Exxo:
“Fast Web browsing” and “efficient multitasking” just aren’t big differentiators anymore.”
Really? Please name me another handset that multitasks. I’ll wait.

Ok. Well I’ll assume you need more time. Phone operating systems tend to treat multitasking as a joke, as some kind of evil TSR mindset. I, for one, would rather keep my email OPEN while I’m bouncing back to a web site to get an address, then copy and paste it into my email.


“Pre’s introduction, website, technology packaging, industrial design, UI, product naming and positioning…down to the flow of its CES presentation were pointedly, but perhaps not surprisingly, Apple-like. Of all the current iPhone competitors, Pre clearly captures the “soul” of the iPhone as much as any product not-from-Cupertino can. Whatever Pre “borrows” from the iPhone, it does so not with the brazen indifference of recent iPhone-killers, but with care and purpose.”


“Palm is clearly late to iPhone’s party. By the time the first Pre is sold, the iPhone will likely have 30 million users in 70+ countries, 15,000 apps, a huge developer and peripherals ecosystem, perhaps a third of the market share and 40% of smartphone revenues. And that’s before the next generation iPhone device and OS are introduced.”

I explored Pre’s chances in:

“Strategic shortcomings of Pre in the post-iPhone era”


I wouldnt believe the hype on the feature argument, yes they are not blowing other devices out of the water, but until the iPhone supports background applications, copy/paste, and MMS the Apple fan boys can shush,

@phil swenson

The WebOS IS a web based operating system, thus all the native things you are seeing in the user experience is html/js/css including the menus, card views, animations, etc. Basically you are seeing a bunch of divs and what is considered pages to the OS/webkit in the background.

All of the animations is powered by a homegrown js animation library. All of the native apps are written in html/js/css, not just 3rd party ones so they will most likely be providing contact, calendar, media, location, etc js hooks and callbacks for all that stuff.

An initial write up here, its very pro Palm from a first experience, I am currently a Palm fan boy until they prove me wrong


I’m not even an iPhone user (only played with it a few times)but I do feel it now looks dated as compared to the Pre.

From ars technica:

As nice as the pré’s hardware is, Palm’s WebOS is where the real action is. As a dedicated iPhone user, I experienced something very strange and quite unexpected while watching Palm demo the new OS: my iPhone suddenly felt old and played out. It’s like Palm started with the iPhone, copied all the best ideas, and then made the whole package better.


Hi Om,

Longtime reader. First time commenter. I think you really hurt your credibility when you said the Palm Pre’s “feature set is no different than, say, a Nokia E71.”

As a tech guy yourself, how can you say there is “no difference” between non-touchscreen and touchscreen? Between QVGA and double the number of pixels at HVGA ? Between the magnesium and steel housing/casing of the E71 and the (what appears to be) high-gloss plastic of Pre? Accelerometer vs none ? 3.5mm jack vs. 2.5mm jack? 10mm vs. 16.95mm thickness ? That’s 6 major differences that can be identified without ever powering up the Pre. Six user-notable differences, Om!

I’m not saying Pre is better than sliced bread; on the contrary, E71 “wins” on at least 1 of those 6 differences. However, I do trust you agree these are tremendous differences between E71 and Pre (and we’re not even talking about enterprise features, UI / ease of use, etc. which we cannot fully evaluate and compare yet). By the way, I am a longtime and avid user of the E61i and later E71 for the past 18 months.

I hope your the hole in your foot heels well. I will continue to be an avid reader, but will be a bit more cautious reader when you’re talking about handheld hardware.


I hope Palm’s final product is stable and has developers writing for it. I do think its the first phone that makes the iPhone look old and outdated.


Remember. Decca Records turned down the Beatles initially, before Capitol snapped them up.


“Eventually, Decca Records rejected The Beatles, saying that “guitar groups are on the way out”

from: The Beatles. (2000). The Beatles Anthology. San Francisco:Chronicle Books. ISBN 0811826848

So, pan on Om! Just be sure not to quit your day job!!


Sam Kim

I don’t own any PALM, though I follow the company very closely.
And honestly, I think very few of us have really withheld our judgment. :)



I wonder if this will push the Centro’s price low enough that common Southeast Asians could actually afford it in masses…

I recalled an article somewhere where Palm was planning a 3-tiered product segmentation strategy where palmOS powered devices are low end, Windows Mobile Push-email-enabled business gadgets for the high end, and the webOS for the middle of the road. (Was it in Ars?)

Josh Baylin

Palm as a software company, just became a takeover target. Because what Sony Ericsson, Hewlett Packard, Dell, Samsung, Motorola and LG and others don’t have is an OS that gives them tablestakes – they all have opted in one form or another to: 1) go at it themselves; 2) use Microsoft; 3) Google Android; or 4) run from the space entirely – which is not a strategic option longer term. Palm is now in the same conversation as Android, Microsoft Mobile, Apple and Research in Motion – the others make phones.

See, Palm showed what it is and will always, be a user-focused operating system, even though it took an inept management team 2-3 years to realize it. Even in the Treo’s dying days – which continue every day as my friend Om astutely points out – people still like using it! Something which very few of the above can claim of their mobile experiences.

For the full story.

phil swenson

One other thought…. Sprint’s network in my experience is much better than AT&T’s.

Their customer service was terrible, but I had much better coverage in the 3 areas that I frequented while on Sprint…. Bay Area, Denver, and Kansas City.

Sprint actually worked in my basement in Denver. AT&T has been pretty bad from day one. I called to bitch about AT&T not working at all in my house (I’m 2 miles from downtown denver, not in the sticks) and they just said “our computer shows you in a good coverage area”. Their computer thinks I am in a good coverage area, but I can assure you I’m not :) I ended up having to buy a cell repeater to use it in my house.


This is awesome news! In 2006. When it should have come out. Instead, Palm wasted time developing for Windows Mobile. Well, better late than never. Unless its already too late. Time will tell.

phil swenson

I reserve judgment until I try it, but they are definitely facing an up-hill battle. How many app stores will the market support? My gut is that html/js/css is not a good approach to dev mobile apps unless they wrapped up a bunch of cool native APIs for animation, etc. The money an interest is all iPhone right now. Blackberry and Android have a good shot. Windows mobile has some market share, but no one installs windows mobile apps.

If I were sprint, I’d go all-out for android. open the network completely to any device: there would be some really cool stuff that would come out if they just opened it up. Think wireless credit card processors, wireless parking meters, security systems, universal remotes for your home systems, etc. A lot of the stuff you see on the iPhone, but with any device running android you would see many other innovative products out there that aren’t possible with the iPhone because you are limited to Apple’s hardware.

Fazal Majid

I am an iPhone user but the Pre looks mighty attractive, mostly because it uses standard Web technology, not proprietary SDKs like everyone else (or crackpot languages like Objective-C/Cocoa), and it doesn’t have a walled garden like Apple. If it uses a JIT JavaScript engine like Webkit’s SquirrelFish (and unlike the iPhone’s sluggish JavaScript engine), you wouldn’t need to bother with native compiled languages at all. Interpreted languages like JS, Python or Ruby have massive developer productivity benefits over older 3G languages like C/C++ or Java, just see how quickly Adobe Lightroom (written in Lua) is progressing compared tp tje stagnant Photoshop (C++).


If unlocked phones would be a boon to Apple, you have to wonder, what is the big advantage to a Sprint exclusive for the Pre? Wouldn’t it have been smarter to merely make the Pre available for ANY carrier?

Are carriers going to continue to rule the market, throttling what a customer may use? Does Sprint badly need a flashy smart phone for WiMax? Why isn’t ATT mentioned in press releases geared towards LTE?

Om Malik

@Sam Kim

Thanks for the correction on the date.

on the #3, i don’t own a single stock in any company no exceptions, except my own. any other disclosures are made on the site every single time. of course you should disclose that you are a holder of palm stock if you are going to ask questions :-)

on#1, yes you do have a point. #2, i am with holding judgment. we shall see in the market place — i don’t buy into press releases and keynotes very much.


Om – certainly agree on one thing – I take all of these “presentations” and online picts/videos and first reviews with a grain of salt until I see it “live”!

Sam Kim

“Palm reported a net loss of $506.2 million for its second quarter of fiscal year 2008. ”

Actually, you had it right the first time. That was Q2 FY2009. :)

Om, your point about the risk of cannibalization is a valid one. But a few other points are off the mark.

1. Getting $100 million from Elevation wasn’t a bad thing. Palm gave back $450 million in dividends to investors in 2007. It was a deliberate financial engineering move designed to give Elevation better returns. And it put Elevation in a position to take a bigger stake when Palm needed some of that cash back.

2. Palm hasn’t moved the needle forward? Please. It eliminates most of the iPhones shortcomings – with a physical keyboard, removable battery, cut-and-paste(!!!), and an open platform. And it introduces a better user interface that makes multi-tasking much easier. It’s also smaller than the iPhone. It’s even smaller than the Centro. And the Touchstone wireless charging? Sweet.

3. If you’ve sold PALM short, you should really disclose such information to your readers. :)

Jeffrey McManus

Every phone is just a mix of features, but this one happens to have the combination of features that I actually want (specifically, a real keyboard and a decent camera).

But the thing that is making me really want this is the developer story. They haven’t released their SDK yet, but it seems like they’re going to great lengths to make it easy for developers to create apps for the device. That would make this the first mobile device in history with a really easy way to develop mobile apps — certainly an order of magnitude easier than the iPhone or even Android. If it pans out, the developer story more than anything will be the Pre’s secret sauce.

If it comes to Verizon I’ll be first in line.

Jens Andsers Bakke

I got to say, I’m excited about this.
Yes, the device looks good (reminds me a bit of my old Nokia 6600 in shape and size, which is good).
And for me as a web developer, working with clientside based solutions as well as AIR, the WebOS is realy good news!

As a developer, the idea of an os where the software is written with HTML+CSS+JavaScript is apealing.
BUT as a user, I’m kind of worried about it beeing the only “language” to write software in..
These days you kind of expect a mobile phone to be able to run JAVA based software, at least I do.
In addition, no flash support? So no youtube integration, for instance.. That’s a bummer these days.
A web phone with no flash..

What I think they should’ve done? Teamed up with Adobe and made the first AIR based phone OS..
FLEX+AS3+HTML+CSS+JS.. there’s a winner..

but all in all, I’m excited about the new OS, can’t wait untill it gets to europe so I can start developing..


I wish you were wrong this time. What do you mean by “In a market where the iPhone sets the pace, Palm is woefully behind the curve.” I don’t think so. iPhone is an excellent phone. Does that mean that you cannot ignore other smartphones. In response to a reader’s comment you mentioned that “Yes even iPhone lacks some of those but doesn’t mean it will forever. Just a matter of time before it changes. ”

The same holds good here. PALM will one up iPhone too. And so are Google, Nokia, Microsoft, RIMM.
Go back and check Padmashree Warrior’s blog when iPhone was released.
APPLE made a killing with iPod because Microsoft and Sony were fighting each other then with the gaming stuff.
Not this time , APPLE will have tough time with phones. The smart phone war has begun.

Here is my two cents
The coolest features of iphone are the multi touch, cool stable browser, APP store, Accelarometer,Proximity Sensor.
None of the iPhone killer phones release so far managed to do all of them , but the Pre did.

Then PALM even added a real key board, removable battery.
I don’t see a reason it cannot be a hit.
I might suspect their third party applications might not explode like App Store but PALM can streamline that.

Regarding SPRINT, I have been using it for 10 years , I never had issues with it in the east-coast corridor , NY-DC.

Again I wish you were wrong, and I hope you will change your stand once you get your hands on the Pre.

Alexander Horre

Who exactly designed the phone? That looks like a toss-away prepaid phone. I’m possibly looking at horrible pictures, but the iphone always looks wonderful in any light. With the iphone taking the smartphone tag and running away with it; the mainstream – in my opinion – will associate smartphone with luxury and novelty. With y the iphone you get the ‘everything works’ and ‘great looks’ that get the ahhs and ooohhs. This product? It doesn’t distinguish itself from any other black phone out there. For that, it’s a lackluster smartphone designated for elite early adopter geek niche, and android already took that.

The majority of phone subscribers still use their phones for chatting – essentially, also, explaining why SMS is so popular. It’s the middle ground of not chatting, not surfing mobile internet and synching devices, but still connecting.

It could be a revolutionary OS, but it’s in a lackluster shell.

Roland Exxo

All Things D’s John Paczkowski as skeptical as you Om, if not more. He did a pretty thorough takedown of the device yesterday right after it debuted. Money quote:

“Palm hasn’t raised the smartphone bar much (if at all) with the Pre. In fact, the device is as noteworthy for the features it doesn’t include as for those it does … will the Pre really be worth paying a premium for, as Colligan suggests? I’m not so sure–especially when the inevitable updates to the iPhone and BlackBerry remove the few advantages it does have over those devices. “Fast Web browsing” and “efficient multitasking” just aren’t big differentiators anymore.”

The entire piece is definitely worth a read:

Rob Adler

The problem Palm faces is one of market and marketing. Reading between the lines of McNamee’s comments, Palm’s strategy seems to be that the market is so big that it can live profitably as number 3 or 4 in the market.

Palm really is in trouble if they are relying on Sprint to market the hell out of the phone. Can you imagine Steve Jobs putting the fate of the iPhone in the hands of ATT?

Om Malik

@HSK… AT&T is one of the worst services out there after the launch of the iPhone. I have tried Sprint in NY and San Francisco, my two primary markets and it is well not that hot.

On the features: i mean things like:

Stereo /music, 3G, WiFi, GPS, Bluetooth, fast, lots of storage (8GB), nice display (3.1-inch display, 320 x 480 — touchscreen) Touch, USB, nice jack for music playback etc.

Yes even iPhone lacks some of those but doesn’t mean it will forever. Just a matter of time before it changes.

Having being in the industry for too long, there is difference between hands-on at CES and hands-on in the hands of consumers. Just my two cents.

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