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Netflix (s NFLX) today announced that its streaming service will be coming to Vizio HD TV sets, allowing consumers to watch Netflix content without the need for an external set-top box. This latest partnership comes on the heels of a similar announcement Netflix made earlier this week with LG. Netflix streaming will be available on Vizio “Connected HDTVs,” which are expected to ship later this year.
At the rate these hardware partnerships are going, it’s becoming Netflix’s digital world, and we just live in it. Elsewhere on the CES show floor, LG announced that it has expanded its online video delivery options, enabling Netflix streaming on two new Blu-ray disc players and three Blu-ray home theater systems. These new LG “Netcast Entertainment Access” systems will also provide access to YouTube videos as well as premium content from CinemaNow.