Newsquest’s weekly car classifieds magazine Exchange & Mart is to scrap its print edition and go online-only in February, putting 80 jobs at risk of redundancy as Brand Republic reports. No doubt part of Newsquest’s nation-wide restructuring of its print assets, the mag’s energies will now go into exchangeandmart.co.uk and improving and expanding its car database – no mean feat, given the on-going rise of eBay (NSDQ: EBAY) and free online classified sites like Gumtree and Craigslist. The mag, priced at £1.50, had an average circulation for 2007 of 280,000 according to ABC, but 258,000 of that was controlled free circulation with only 16,800 copies selling at full price – whereas the website attracts more than one million monthly visitors and costs massively less to run. It might be the first but will surely not be the last magazine to abandon its print edition in 2009.
Meanwhile, Trinity Mirror (LSE: TNI) is also showing no signs of slowing down its restructuring programme and will make 16 staff redundant as part of plans to centralise production resources across 26 local newspapers in London and south-east England. A Trinity spokesman says it’s not just about “challenging market conditions” but developing the company’ multiplatform strategy that it claims has saved 30 percent on costs at its Birmingham newsroom. Also as part of the changes journalists are to be give laptops to liberate them from the office — perhaps signaling more office closures for Trinity. Via Press Gazette.