We’ve got more CES coverage lined up before we go beddie-bye, but I wanted to briefly pose this question. I remember two years ago, nearly to the day, we were at CES when the Apple iPhone announcement was made in 2007. I kid you not when I say that 90% of the hot air burst from the CES bubble that very moment. Instead of talking about the latest and greatest consumer electronics to see in Las Vegas, everyone in Las Vegas was talking about the planned device presented in San Francisco. I can’t underscore the nature of that day: Apple effectively trumped the entire Consumer Electronics Show. In fact, it was so profound, I wondered if it was going to happen again last year.
Fast forward to 2009. While I obviously wasn’t at MacWorld, I quickly caught up on our coverage over at The Apple Blog. While there’s no guarantee nor need for Apple to make major product announcements each and every MacWorld, my feeling is one of “meh” this time around. Yup, there’s the unibody 17-inch MacBook Pro with high capacity battery. And iTunes will be going DRM-free, although I’ll bypass the 30% DRM tax thanks to my adoption of Amazon’s MP3 store. iWork got a new number, i.e.: ’09. Anything else? Seriously, these are evolutionary advancements and I’m not trying to take anything away from Apple here.
Perhaps the expectations are too high and Apple simply can’t meet them any longer, or at least not this time around. I just find it interesting that many people I spoke with tonight at CES felt the same about MacWorld 2009. Curious as to your thoughts, since this is such a different experience from CES 2007.
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