Blog Post

ITV Mobile To Trim Shows, Go Deeper In ’09

imageITV (LSE: ITV) will reduce the number of TV shows for which it develops mobile content in 2009. Its mobile unit head Melissa Goodwin told our sister site “Given that its unlikely that next year will be the year of mobile, I want to do fewer shows, but do them right. I want to focus on things like [mobile] video diaries, exclusive interviews, celebrity access, asking celebrities about their mobile use to bring it back to the platform.” Goodwin also said ITV is “not always in full control of driving the success” of its mobile operations because the telco networks still wield so much control. Read in full on