How The Big Mobile Stories Of 2008 Will Play Out In The New Year

This year was somewhat an anomaly for the wireless industry. A lot of things got done: the impossible of mergers closed; new phones launched that hold the promise of significant industry change; new business and distribution models emerged; and higher-speed networks were more prevalent, making for a better user experience. The industry does tend to move quickly, but the number of big events in 2008 seems staggering. Because of this, I wanted to provide a look back at some of the biggest mobile headlines of the year, and project forward as to what these deals and companies will have to do to remain relevant in the new year. In a lot of ways, the deals may have been done, and the products and services may have gotten out of the gate, but 2009 will be a year of execution.

2008 Olympics in Beijing: The worldwide Olympic games were considered the biggest example of a digital event, where content would be available en masse on the three screens: mobile, online and TV. The event was largely a success with NBC reporting surprising mobile traffic, and others seeing customers experiment with new content for the first time.

— Looking forward: The big question is whether these one-time users, who logged in for an addictive event like the Olympics, will continue to come back to the mobile phone for events with less significance. Already there’s predictions that massive numbers of people will turn to their phones for history-making events, such as the president-elect

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