Celebrity venture capitalists aren’t unheard of: U2’s Bono joined Elevation Partners, and Al Gore became a Kleiner Perkins partner. But Iceland rock singer Bjork? Yep. Reykjavik, Iceland-based Audur Capital says it’s teamed up with Bjork to create a venture fund called, what else, BJORK (hat tip Venture Wire).
According to Audur, which focuses on women-run businesses, the BJORK fund will invest in small companies in Iceland including startups in “green energy” and sustainable businesses. We don’t know much else about the fund, but well-known names can raise a firm’s profile and help bring in more startup leads and investors. Iceland also has had a long history of developing clean power, given its geothermal assets. Though as of late it was also hit mighty hard by the credit crunch.
Image courtesy of Audur.
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