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New Media Resolutions #1: Peter Bale, Executive Producer, MSN UK

Over Christmas and New Year, paidContent:UK is asking digital media execs to pledge a resolution for the year ahead and look back at the last 12 months. First up is Peter Bale, executive producer, MSN UK…

imageWhat’s your New Year’s resolution?: “From an advertising point of view, we have to show excellent return on investment and also innovate with new ad formats and specials. There is a great opportunity, as others stop investing in the downturn, to get greater market share in audience and among advertisers. We have to be ready to stay the course and capitalise on the misfortunes of others