Yahoo Europe Looking To Boost Mobile Ad Sales With One-Stop Shop

Yahoo (NSDQ: YHOO) Europe has launched a pitch to build up a network of mobile agencies that will help it offer a one-stop shop to advertisers, in an effort to boost ad sales throughout its European operations, reports NMA.co.uk. In the past, Yahoo worked with agencies on an informal basis, but wants a more formal roster that it can turn to to help advertisers develop mobile ads. Yahoo Europe

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