Today, Apple announced that the upcoming Macworld Expo (Jan. 5-9, 2009) will be the last Apple attends.
On Tuesday, January 6, Phil Schiller will give the opening keynote and, according to Apple, it will be the last keynote given at a Macworld.
Apple says that trade shows have become a “very minor” part of their marketing efforts and as such they are scaling back on their attendance of such events.
Each year the Macworld Expo is practically the Mecca of Apple users with Steve Jobs giving a keynote that both satisfies and blows rumors out of the water. With Apple no longer attending Macworld events, I would imagine that attendance to the events will dramatically decrease as many users and journalists make the trip primarily to find out what Apple will announce.
On top of that, the fact that Phil Schiller will be the primary person delivering the keynote, as opposed to Jobs, is a new source for rumors in itself. We’ve written about a world without Jobs before, but this seems to solidify the company’s position even more.
What are your thoughts? Would you attend a Macworld without Apple?