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With the global economy heading south, you might expect companies to scale back efforts aimed at reducing the environmental impact of computing operations. And if improving software and hardware efficiency — a central focus of green IT initiatives — was all about doing good for the planet, that would indeed be the case. But more often than not, companies see green IT (generally defined as using computing resources efficiently) as a way to cut costs, according to a new report from Forrester Research. In fact, when it comes to changing the pace of green IT initiatives due to the economic downturn, twice as many companies plan to speed them up than slow them down.
Overall, Forresters’ analysts expect corporate awareness of green IT and plans for real action to continue slow but steady growth. As for service providers like IBM (s IBM) and Dell (s DELL), their plans are seeing an upswing: Companies considering green IT service engagements jumped to 30 percent of respondents (a pool of more than 1,000 companies), up from 18 percent last year.
*Source: Forrester Research, Inc. Global Green IT Online Surveys, compiled in December 2008 Market Overview