Blog Post

Size Doesn’t Matter: An Analysis Of Online News and Political Sites

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

imageThere’s been an explosion of sites that cover news and politics on the Web over the last few years. But how many of them are seeing strong growth in traffic? And more importantly, how many of them are actually making money? In her latest report, ContentNext research director Lauren Rich Fine tackles these questions and others. She offers new details about the top news sites and the rising prominence of independent news and political blogs, and she scrutinizes their business models. Lauren also crunches the numbers on deal activity in this sector over the past 18 months, highlighting the investors that have been the busiest and the sub sectors that have received the biggest chunks of funding. Get your copy of the 50-page report today.

A sampling of the conclusions in Lauren’s report:

— Newspapers are doing their best to offer features online that consumers find compelling, but they’re still lagging many of the independent news and political sites.
— Small web site operations can be self-sustaining even at low CPM rates.
— Larger online news operations are still unproven in scalability, sustainability, and in generating an attractive return for institutional investors.
— The local-news niche is frightfully crowded, and there are fewer ad dollars to support those ventures.

Our past reports, including Social Media Deals and Online Ad Deals, are still available. And in case you missed them, Lauren’s briefing summaries about online ad forecasts and online fantasy sports are available as well.