Interview: New GM Denise Warren: Tip-toeing Into Aggregation

imageAs if heading advertising for the New York Times (NYSE: NYT) Media Group wasn’t tough enough in this climate, Denise Warren is taking on the role of GM of as the site fends off increased challenges from competitors and the economy. Warren has been chief advertising officer of the NYT Media Group for three years and has been with The New York Times Company for 20 years.

As she settles into the GM job vacated by Vivian Schiller, who exited after being named CEO of NPR, Warren tells paidContent that she plans to plow ahead with a number of the’s experiments with social media (with blogging and widgets, for example), despite the economy. She says she is particularly bullish on recently unveiled Times Extra feature and the current beta test of Times Widgets, which lets readers create custom apps for RSS feeds from various news sections.

More on her new combined role, and Times Extra after the jump.

While the NYTCo has more plans along those lines, Warren concedes that the economy will likely force the company to scale other experiments back a bit. “One of the unfortunate things about this downturn is that you can


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