Determining energy consumption and carbon emissions is all about data, data, data — how to organize it and what to do with it. And companies using software and web tools to deal with such energy-related data are increasingly gaining the support of investors. Among them is AMEE, which stands for Avoiding Mass Extinctions Engine, a British startup that’s aggregating the world’s energy and carbon data in order to determine the carbon footprint of just about anything. It was previously disclosed in a regulatory filing that AMEE had raised $1 million from O’Reilly AlphaTech Ventures in a Series A round (seed funding arm of the media company), but the startup announced today the participation of two additional investors: Union Square Ventures and The Accelerator Group.
AMEE was launched by Gavin Starks in 2007 and has managed to work with customers like the UK government, Morgan Stanley, Google, Radiohead, and Sun. AMEE provides the data engine for web-based carbon services and footprints — see Google’s UK Carbon Footprint Project. We’re not sure of the total amount raised from all three investors in the Series A, but Starks tells us it’s in the seven-figure (GBP) range. The financing will be used to grow AMEE’s data sets and customers.
Software, web services and IT tools will be crucial to ushering in an era in which energy consumption and carbon emission data is calculated for everything from a company’s supply chain to your the small daily actions of individuals. AMEE’s goal is to add accuracy and transparency to that process. AMEE founder Starks will also be giving a talk at our Green:Net conference on March 24th in San Francisco. Come check out his thoughts on how everyone and everything will have a carbon ID!
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