Growth trends for display ads have been shrinking since late last year, and through September, the category was up only 7 percent, TNS Media Intelligence data shows. That’s less than half of the 17.2 percent gain TNS recorded last year. As TNS points out, growth rates have shrunk for the past five straight quarters. The TNS numbers obviously don’t tell the whole online-ad-spend story, since its data still excludes paid search.
TNS’ release comes after the major ad companies released their latest forecasts, including Magna Global