Backblaze Online Backup Service

These days our lives revolve around our computers — for better or worse. We keep our finances there, photos, purchased music, and much much more. It seems like a no brainer that we should all be backing up our data regularly, but it still surprises me how often I hear from a friend that they’ve lost everything. I’ve written about the importance of backups before — illustrated by my own dead drive experience — so don’t write this off as something that can’t happen to you.

All you need to backup your computer is software, external storage space, and the will to set the two up. From my experience, the last of the three represents the greatest barrier to entry. Whether it be a lack of understanding or possibly a fear of how to setup the actual backup, and which files to choose for inclusion, I’m not sure — maybe both?

Well friends, I present you with Backblaze. For $5 per month (that’s the price of Starbucks for one day after all!) you have an internet based exclusion (that means you only choose what NOT to save) backup solution with unlimited storage space. That’s correct — there is no limit to the amount of data you backup with Backblaze. Ever. Your data is stored securely (via AES, military grade encryption) in the 365 Main datacenter, and can be further protected with your own private password. Versions are kept for 4 weeks in the event you overwrite something accidentally. And then when it is time to retain your backed up files, you have three options for doing so: Download a zip file, have DVDs burned of your data, or order a USB drive to be sent to you.

As is to be expected, Backblaze comes with both pros and cons. I invite you to read on to determine how the features and limitations may fit into your specific set of needs. And if this sounds like something that’s up your alley, the first 50 readers from The Apple Blog to follow this link will get in on the Mac beta (the rest will be able to sign up for future beta offerings) and have a 15 day, fully functional trial period.

The Upsides:

  • Easy!
    If you haven’t yet begun backing up your data, this is a fantastic way to begin. Now.
  • Backup Anywhere
    You don’t need a hard drive or be near one to backup your data for a rainy day.
  • Runs Automatically
    Backblaze runs in the background, so you don’t need to schedule it or remember to kick it off manually.
  • Exclusion Based
    Especially for the novice user, it’s much simpler to exclude the data you don’t care about, than figure out all of the stuff that you do care to keep safe. Choose to exclude file types, specific files, folders, or even limit to file sizes.
  • Web-based File Browser
    The web interface is simple and effective. Once your files have been backed up to Backblaze, there’s a web-based file viewer which displays all the files that have been saved. Come restore time, you can select any files or folders you wish to retrieve, and they will be prepared in a zip file for your download (or a DVD or USB drive which would be mailed to you).
  • Off Site Data
    Having your data backed-up off site is piece of mind in case, heaven forbid, your home burns to the ground, taking your backup with it!
  • Encryption
    AES keeps your data safe from even determined prying eyes.
  • 5 Bucks!
    And really, can you beat the price at only $5 per month for unlimited data?!

The Potential Downsides:

  • “Speed”
    A couple of factors weigh heavily on the speed of the Backblaze internet-centric backup solution: your connection speed, and amount of data needing to be backed-up. Media files (photos, movies, music) take up a great deal of storage space and at a 6Mbps cable connection like I have, it would’ve taken weeks to backup everything I really wanted to save. (For the purposes of this review, I limited to a single folder and then, only files under 2 megs.)
  • Security Concerns
    The encryption in use with Backblaze is top notch, but if you’re the tinfoil hat type (or if you’re just rightly concerned about your sensitive files), you may not be feeling great about letting your data out of your posession.
  • Restoration Costs
    While backups over the web are free, it’s not very convenient with a huge amount of data (I’m sporting 150 gigabytes…) to download in order to restore. The alternative is to pay for [a maximum of 4.2GB of data on] DVDs, or a USB hard drive of your data to be mailed out. The most convenient being the USB drive, which is easily the cost of buying your own drive for personal use and then some. (To restore my 1.3GB of test data, DVDs would have run me $99, or a USB drive $189.)

At the end of the day, Backblaze represents a backup solution that is within anyone’s grasp. The setup is almost nonexistent, it runs in the background (essentially saving you from yourself), and the service cost is almost nonexistent at only $5 a month. Despite some downsides, the functionality is solid and I truly forgot about it once I set it up and let it go. There’s piece of mind in knowing that, without any interaction, your data will be safe if and when you need it. I think if you’re not already backing your data up, you should definitely start today, and Backblaze could be the perfect place to start.


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