Having finally settled with book publishers about scanning and indexing hundreds of thousands of books, Google (NSDQ: GOOG) has set its sights on another print medium — magazines. Announced today via a blog post, Google is partnering with publishers like Hearst, Johnson Publishing, Emmis Publishing and New York Media to bring a bunch of magazine archives and current issues online.
It’s the formal start of an initiative that has been in the works for a while, as there are currently more than a million articles available from titles like Men’s Health, Atlanta Magazine, Ebony and New York Magazine, with new ones being added continuously. Users search through the articles — complete with vintage ad spreads — via Google Book Search, though magazine results will eventually show up in general searches on Google.com. Google is running sponsored links against the articles, and a spokesperson said that publishers get a cut of the revenue. With magazines folding, downsizing and taking financial and editorial hits left and right, any new revenue source seems like a good thing.