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Developers Continue To Be Sensible; Focus Remains On Mass-Market Razr Over The iPhone

Even though Apple (NSDQ: AAPL) appears to be knocking the ball out of the park after confirming today that it has more than 10,000 applications available on the iPhone, and that to date, there have been about 300 million downloads, here’s something to put that into perspective: Developers are still focusing their efforts on creating applications for mass-market phones such as the Razr.

A company called DeviceAnywhere, which helps developers test applications for phones before they go to market, looked at the number of hours being spent on the various phones, and after examining more than 1,000 devices globally, and tens of thousands of hours of developers’ time, it said in November that the Motorola (NYSE: MOT) Razr V3 was still the most popular device for developer testing. Blackberry dominated the No. 2 and No. 3 spot with the Pearl and the 8830, and in fourth, was the Apple iPhone. When the information is categorized by brand, not individual phones, the iPhone falls even further down the list. The list in order: Motorola, *Nokia*, Samsung, *LG*, Blackberry, *Sony* *Ericsson*, Sanyo, HTC, Apple, and *Palm*.

Photo Credit: ten safe frogs

6 Responses to “Developers Continue To Be Sensible; Focus Remains On Mass-Market Razr Over The iPhone”

  1. Karl Simonsen

    There is no advantage to using Device Anywhere for iPhone testing since there is no differnece from network to network.
    Every developer I know creating applications for the iPhone purchases an iPhone for the testing, in fact, no developer I know has used Device Anywhere for iPhone testing.
    Also most of these developers do not actually own a V3 or other feature phone and DO use Device Anywhere for testing in the browser or a J2ME download. While the V3 is still one of the most widely used handsets, especially in the USA developers pay attention. In our experience based on downloads and usage of the browser we see iPhone usage climbing and Razr usage for data declining.
    Looking at the testing on Device Anywhere does not provide any meaningful data for comparing iPhones and other handsets other than testing is much easier for a developer on iPhone than other handsets.

  2. Deviceanywhere's business is to offer testing on multiple networks as it is practically impossible to buy 10 each devices on Sprint and VZW (no SIM), while most iPhone developers use their real iPhones for final testing.

    So there is really no correlation between their numbers and market stats.

  3. A bigger question is also how many applications have been developed and downloaded for other platforms in the same period. Our estimate is that over 1 billion applications have been downloaded across all platforms in the territories covered by the iPhone in the same period which means that almost 1 in 3 is an iPhone app. That is a very impressive number.

    On the other hand only about 1% of the mobile phone users in these teritories have an iphone and with about 15% of all mobile phone users downloading applications this means that even if 80% of all iphone users download apps less than 1 in 20 mobile phone users downloading applications are iphone users so if you want to reach market you still have too develop for other platforms.

    Was that confusing enough?

  4. So, you ask the testing center for all devices except the iPhone as to what phones they test for and they say that they don't test for the iPhone?

    You are asking the wrong question…

    Generally what they are saying here is that most of the Apps developed for the iPhone aren't going through them for testing.

    Do the math… How many Apps have been developed for the iPhone since the release of the V.2 software in July? That would be 10,000. I don't think one company would have the resources to check that many along with the other phones out there. Also the companies most likely to request testing on their software are not going to be the ones that dev for the iPhone. You probably need anal does this software conform to "rb67.38d" certification management to do this level of testing.

    So you are taking a press release from a company that does testing that it isn't getting enough testing for the iPhone work. This is like a software security company saying that the Mac is full of viruses and you should buy our software.

    Sensible or not you can't take away the 300,000,000 apps shifted to date on the iTunes Apps store. This is a group of people staring at a Tsunami while it rolls towards them. Good Luck with that.

  5. Step it up

    The press covers the Apple and iPhone brands disproportionately high relative to their respective performance in the number of users, revenues, and market share. That's all gravy for the press because people are reading the articles.