Just the other day, I was using Shazam to tag music while watching a movie. Every time I use it, I’m still vaguely amazed, like I’m watching a mini-magic show. Well, now the magician has even more tricks up his sleeve thanks to a 30 percent increase in the size of its song database. I’ve yet to run into a hole in their current one, and now I’m even less likely to.
The increase, which bumps the overall number of tracks Shazam has access to from six to eight million, follows the establishment of new partnerships and direct sourcing, and includes artists from Asia, Europe, and North America. It includes a number of hard-to-find and pre-release songs, which is what I find myself using it for most often, since those are the tunes I’m less likely to recognize on my own.
Shazam now dominates the song recognition niche for mobile devices, although Midomi is still a strong competitor because of their support for humming, singing, and reciting lyrics. Both companies offer a lot to record labels and recording artists alike, and represent the future of direct marketing to consumers. It’s in the interest of labels and music publishers to back these ventures as much as possible, since you can’t buy music if you don’t know what it is.
There are a few things I’m still missing from this app, despite its obvious utility. I like the iTunes and YouTube integration, and the ability to share tags, but the lack of My Shazam integration, so that I can store and view my song Tags anywhere is a definite must. Apparently that’s being worked on, but it can’t come fast enough.