Updated: Industry Moves: Microsoft Picks Qi Lu To Head Digital

imageUpdate: *Microsoft* has confirmed Lu’s appointment in an official release. Lu will start January 5, and report directly to CEO Steve Ballmer. He will oversee a trio of execs — but not all of the names initially thought: Nadella, Mehdi and Scott Howe, who has been promoted to SVP of MSFT’s Advertiser & Publisher Solutions group. Former aQuantive CEO Brian McAndrews previously held that title, but he’ll be transitioning out — and leaving MSFT — over the next several months.

Microsoft’s quest to find a digital head will end in a rather technical choice: former *Yahoo* EVP of engineering for Search and Ad Tech Qi Lu, according to Kara. The final details of his contract are being ironed out, and could be announced by next week, the story says. This position has been vacant since Kevin Johnson left and joined Juniper.

The logic for hiring Lu: since a lot of Microsoft

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