Blog Post

Phorm Execs Jump Ship

Phorm’s chief operations officer and several members of its board have left the company, citing disagreements with CEO Kent Ertugrul. According to a regulatory filing, Steven Heyer, David Dorman, Christopher Lawrence and Virasb Vahidi — who also served as the controversial ad firm’s COO — have stepped down from the Phorm board. The four blamed their departure on “a result of differences with Mr. Ertugrul as to the management and future direction of the Company.”

Phorm has already replaced them, and plans to continue selling ISPs on a program that delivers targeted advertisements based on where a customer surfs on the web. However, with other UK broadband providers rejecting Phorm‘s rather invasive technology, another investigation into the legality of Phorm’s actions and worries in the U.S. over privacy, maybe the executives were getting out while the getting was still good.

5 Responses to “Phorm Execs Jump Ship”

  1. And others will see this as a Cynical attempt to manipulate the regulating Bodies.

    Unlike the US despite some changes in the UK over the last decade the Voters do not like Lobbying which directly affects their lives especially when they themselves are having a hard time getting any relevant details from the UK Bodies who are Supposed to Inform,Advise & TAKE NOTE of the Public INTERESTS!`

  2. @John

    not quite. what Phorm said was only what was required to disclose due to being listed. expect many more to have left as well but they kept mum on that. if you look in the background of the ceo/owner you will find out that the new hires do not look terribly independent…

  3. I actually think the other way around. The CEO, Kent Ertugrul, has been very shrewd to date in replacing the board when necessary. As the business is mainly focussed in the UK, the new board members will be more valuable to the company. I think it is a positive move for the company.