Blyk Broadens Business Model With New Mobile Content Service

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image When Blyk, the ad-funded, youth targeted MVNO, scored 40 million euros ($50.5 million) in its latest round of funding a few weeks ago, it also announced that it was embarking on a new

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Rich Eicher, Sr.

Discovery and repeat engagement with the WAP & mobile Web sites of publishers and brands for news, content and other forms of user engagement are often considered important elements in mobile marketing campaigns. Blyk's new service seems to help address this.

Our clients here in the USA can embed multiple click-to-call links, multiple click-to-WAP links and extended reply-to-shortcode text options in their multi-slide MMS messaging. The results are quite encouraging.

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