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Joost launched an iPhone app over the holiday break, making its
P2P web TV service mobile. With the app, users can watch Joost’s content library of more than 46,000 videos on the go for free. The service streams video over Wi-Fi connections and not over the phone’s EDGE or 3G network. The content available is a mix of full-length movies like Men in Black, music videos and TV shows.
These outlets have frothed over the prospect of a Hulu app running on the iPhone with all its premium content. But the bigger wildcard may be YouTube, which is already on the iPhone and is making aggressive moves to acquire premium content with the likes of CBS and MGM.
Mobile video has bigger problems than what content is available. Finding a solid signal to stream a full-length movie while on the go is a dicey proposition (hello, train tunnel!). Even Joost’s Wi-Fi solution requires you to stay near your connection, limiting your “mobility.” In a conversation this morning, Liz called the Joost iPhone app “cute,” but thinks they should focus their efforts on the living room. While I agree with her, I like the notion that we are inching (no matter how slowly) to a world where we can pull down a video wherever we may be. Baby steps.