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Regardless of however you spin it, if you are firing 20 percent of your work force and have no real business model to speak of, you are in trouble. That certainly is true of Fring, an Israeli Mobile VoIP startup, which has cut 10 of its 50 employees. CEO Avi Shechter told TechCrunch that his company is doing well. In addition to $13 million it raised in the past, Avi says the company has raised an undisclosed amount of money in its Series C financing.
By doing well, I guess he means Fring’s deal with Mobilkom Austria and an increase in the number of monthly downloads from 100,000 a year ago to 400,000. Mobile advertising is one way it hopes to make money, but it seems like a long shot. Like many of its peers, Fring is going to have a tough time in the future. Jangl and TalkPlus have already shut down, while EQO recently fired 65 percent of its workforce. Jaxtr, another VoIP startup, recently had a management shakeup and has its own set of issues. Other Fring competitors would include iSkoot and Nimbuzz.
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