The NYT is declaring that it cracked the code on using Facebook as a promotional vehicle. The company says that a branding campaign this month aimed at building Facebook fans around election news netted the paper
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_02dcfa22b99a835427baaa8c00167be9","wijax_cf63d56cf7fc04fffebf70677d4ef93c"]
{"source":"https:\/\/gigaom.com\/2008\/11\/25\/419-nyt-finds-facebook-a-valuable-marketing-tool\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_fafa3844b6195b8609c3e360b85f1b3b","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2008\/11\/25\/419-nyt-finds-facebook-a-valuable-marketing-tool\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_fafa3844b6195b8609c3e360b85f1b3b","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post