Blog Post

Industry Moves: MSN Does More Reorg; Portal Remains A Mystery

MSN, the internet portal at Microsoft (NSDQ: MSFT), has done a minor reorg, again, and still remains confusing as ever. According to a memo sent out by Greg Nelson, the GM of its Global Media Group, Rob Bennett is now the head of Network Programming, and “this group will prioritize investments against Network priorities, shape audience strategy, set Network standards, and sponsor cross-network initiatives.” Not much change from what he was doing earlier, from what I know. Sandy Henson is now the head of Vertical Programming group, and this group “will create content experiences to deeply engage the audience and grow Network value in vertical areas. All channels will move into this group.”

Meanwhile, Microsoft is still looking for a digital head to replace Kevin Johnson, who left in July to join Juniper.