Blog Post

TV on the Web Takes Off: Fox's Strategy

Stay on Top of Enterprise Technology Trends

Get updates impacting your industry from our GigaOm Research Community
Join the Community!

This has been the year TV networks finally embraced the web. As 2008 wraps up, nearly every broadcaster posts its shows online within half a day of first airing them on TV. And the audience for such programming is growing, especially among desirable younger demographics. Twelve percent of teens and 11 percent of 18- to 34-year-olds watch online TV at least once a week, respectively, as compared to 4 percent of 35- to 64-year-olds, according to Knowledge Networks. But the major networks’ strategies aren’t cut from the same cloth. It’s instructive to consider each network’s overall strategy holistically, and we recently got a chance to do that with Fox. Continue reading at NewTeeVee