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[qi:076] Three years ago, when John Battelle and Chas Edwards met with me for a cup of coffee across the street from the old Business 2.0 offices in downtown San Francisco, their company, Federated Media, was still in its infancy, and our company, Giga Omni Media, was little more than a dream. John, a long-time friend and a peer from the tech media world, asked me if I would sign on with his studio of talent and let them represent my then one-man effort, GigaOM.com, commercially. Naturally, I said yes. In the time that passed we had our ups and downs, successes and embarrassments. But we progressed and prospered together.
John now sits atop a gigantic company that is worth hundreds of millions of dollars and represents everyone from BoingBoing to mommy bloggers like Dooce. And Federated Media has become more than just a studio for technology bloggers, but a leader in the conversational marketing movement.
Progress is often accompanied by a divergence of ideas and ambitions within partnerships. At Giga Omni Media, we have been developing a network that revolves around niche verticals. As our needs became more specialized, we sat down with the folks at Federated to try and figure out how we could continue to work together. But both sides quickly realized that instead it was time to wrap up what has been a successful business relationship.
Now we have teamed up with the IDG Group to represent the sales of advertising on our properties — seven today, and many more in the months to come. IDG has a growing blog ad network and I look forward to working with them. Of course, we will continue to supplement their work with our internal sales team, which has been instrumental in selling sponsorships for both our events and specialized weblogs.
Sure we are parting company with our business partners, Federated Media, but we are not ending friendships that have spanned two bubbles, many magazines and countless memories. Thanks to John, Chas, Jason and everyone at Federated for being part of our dream, and for working tirelessly on our behalf.