— Trion and Sci Fi staff up forthcoming game/TV project: MMO and virtual world developer Trion World Network and The Sci Fi Channel are building out the team for their as yet unnamed videogame/TV show hybrid: Blizzard Entertainment and Carbine Studios vet Kevin Beardslee will serve as senior development director, and TV writer Peter Egan will pen the first episode. Release.
— World of Warcraft’s new sales record: Activision (NSDQ: ATVI) Blizzard’s money-maker continues to live up to the hype — Wrath of the Lich King, the latest installment of World of Warcraft (WoW) sold 2.8 million copies worldwide in the first 24 hours of its release. At about $40 a pop, that means Lich King could have clocked in about $112 million in sales on its first day, though that’s not counting retailer discounts or the $70 Collector’s Edition (that comes with extra branded merchandise). And let’s not forget the residual income from the game’s $15 monthly subscription fee. The publisher says Lich King broke the first day sales record for PC games (which was set almost two years ago by the first WoW expansion, The Burning Crusade). Release.
— Publishers adopt Live Gamer’s upgraded virtual transaction platform : Acclaim Games, GoPets and IAC’s Instant Action.com have all adopted Live Gamer Exhange, an upgraded virtual goods transaction platform from in-game commerce tech firm Live Gamer. The new platform lets players buy, sell and trade items like gold and other virtual merchandise using real-world money. Release.
— RealNetworks (NSDQ: RNWK) relaunches GameHouse: RealNetworks has relaunched its casual games hub GameHouse and the available payment options: including unlimited play for $20/month and a “club” membership with discounts. The site also features a free daily game giveaway. Of course, there are a glut of casual gaming sites, so anything a single one can do to stand out is a plus. Release.
— Gauging the influence of in-game ads: Dynamic in-game ads influence 14 percent of electronics purchases in consumers aged 18-34, beating out satellite radio and outdoor billboard units. The stats from BIG Research and the National Retail foundation may help electronics advertisers decide which “experimental” channels they should stick with in the midst of budget cutbacks. Via AdAge.