Mobile Content Bits: Nokia Music Launches In Italy; O2 Global Media Sales Unit; Nakko Powers Telfort


*Nokia* music store launches in Italy: With a catalogue spanning more than four million songs, Nokia (NYSE: NOK) has launched its digital music store in Italy. Nokia has made a big push to get deals with regional record labels in each country in which it launches the service to appeal directly to music fans in those markets. The firm said more than half of its catalogue in Italy is from local artists. Nokia has hired teams in each country to determine the tastes in each region and make deals with labels and local aggregators to bring those artists on board. Release.

O2 launches global media sales unit: O2 has launched a global media sales division, O2 Media Group, to provide advertisers the ability to place integrated campaigns across mobile, email, online, in-store, direct and experiential channels, reports NMA. Vodafone (NYSE: VOD) is said to be considering rolling out a similar product. O2 Media Group sales director said the operator

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