MMS for iPhone? It’s Already Here, Says Mobispine

Multimedia messaging (MMS) is within reach for iPhone users, or at least that’s what Mobispine AB is saying via press release today.

The Stockholm-based mobile services company currently provides white lable RSS reader and Desktop SMS and MMS solutions to companies looking to get their own branded mobile service. Today they announced that they are now offering yet another brandable service: MMS capability for the Apple iPhone.

The lack of MMS has long been one of the most glaring omissions in the iPhone’s feature set, and is available on much less advanced handsets from all major manufacturers. Third-party applications like Flutter have attempted to bring workaround solutions to the platform, but to limited success and with awkward restrictions on how messages are sent and received.

Mobispine’s solution is targeted at providers, not individual consumers. Essentially, it would add backend support for sending and receiving MMS from a carrier-branded MMS interface. This conveniently avoids the need for Apple buy-in, since individual operators would be the ones making the decision as to whether or not they will offer the service.

Apple still needs to OK the service implementation through the App Store approval process, however, since it would operate through a custom-branded native iPhone app. On the end-user side, iPhone owners will be able to create MMS messages from within the application, and attach photos saved to the iPhone’s hard drive, or new pictures taken with the iPhone’s camera. MMS messages will also be received via the Mobispine app, not in the iPhone’s built in SMS application. According to the press release, MMS messaging to and from all capable handsets will be possible, so non-iPhone users will not require any special software or have to visit any external links.

Since the decision to pursue the service is up to operators, it’ll be interesting to see who bites. Likely candidates are markets where more than one provider offers the iPhone, or where existing sales numbers indicate that the market appears saturated, and to get more customers requires offering some perceived value-add to justify an iPhone purchase. There’s also a possibility that carriers could charge for the additional service.

iPhone users: Is MMS important to you? Would you like to see your carrier implement this solution, or would you rather wait for an official Apple MMS service, if one comes at all? Would you pay for the MMS service if your carrier decides to charge a fee?