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Apptera Raises $10.5 Million To Expand Advertising Platform

San Bruno, Calif.-based Apptera said it has raised $10.5 million in an undisclosed round of venture funding. Investors in the round include: Lightspeed Venture Partners, Alloy Ventures, and Walden International. The money will go towards investing in the company’s audio and visual mobile advertising network. Advertisers can use the company’s ad platform and technology to insert audio advertisements within a call, and then follow-up with a visual ad. For instance, a person may call in to a movie phone service to hear when the latest movie is playing. An audio ad for a nearby restaurant may play, and if a person is interested, they can request a coupon or driving directions by text message. The company can also add an audio component to a text ad, which allows a person to click to call from an SMS. Henry Vogel, Apptera

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