Taboola Raises $4.5M, Scores CNN Deal


Taboola, a video discovery startup that launched at NewTeeVee Live 2007, announced today it has raised $4.5 million in second-round funding from return backer Evergreen Venture Partners and angel investors. The round brings the Tel Aviv-based company’s total funding to $6 million.

taboolacnnTaboola also today formally launched its “ViDiscovery” product, which uses context, content analysis and collaborative filtering to recommend videos. So when users watch a video on customer sites like CNN (a big win, first acknowledged by the company today and previously noted by TechCrunch), 5Min, aniBoom, AsktheBuilder and Sclipo, a pop-up within the site’s player offers them similar videos, and “People who watched this video also liked” recommendations.

The effect is a 25-35 percent increase in video views, a 30-42 percent increase in complete video views, and a 15 percent increase in distinct videos viewed across a site’s inventory, according to Taboola. The company makes money by offering targeted ads among recommended videos. It’s a bit of a rough business model, but getting a site like CNN to include your line of your code in its player is nothing to sneeze at.



My complaint is the “Videos Like This” tab. Although small, it seems to all too often cover up something important on the screen (like a person’s name or title during a news piece, for example). I wish it collapsed down so the entire video was viewable.

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