French Digital Ad Growth Slowing – But Still Selling Better Than Other Media


Online advertising is still growing in France, despite a crisis in overall ad spending – but not as fast as some would like. Digital will be the only advertising sector to see significant growth in 2008, says France Pub (via eMarketer); that much was expected. But in 2007 the sector was growing by 35.2 percent year-on-year, so the rate of of growth has dropped almost 12 percent in a year. France Pub calculates that spend on display and search ads will reach

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