There are definite advantages to being a member of the News Corp family – such as being able to tap into professional broadcasting talent when developing your online video output. That’s exactly what Times Online is doing in a partnership with Sky News that will see both newsrooms co-produce video news clips to be shown on each other’s websites. Sky has been supplying breaking news videos for Times Online and its mobile site for months, but this is the first time content has been sent the other way. Sky producer John Jelley has been working with the newspaper since May to oversee the project and the building of a new broadcast studio. Release.
But as for synergies for other News Corp properties, there are still many dots waiting to be connected. While Rupert Murdoch saw fit to create a co-branded Wall Street Journal section on his Australian newspaper website, a similar deal with a UK newspaper has yet to be agreed, more than a year on from Murdoch’s capture of Dow Jones (NYSE: NWS). Former Times Online editor-in-chief Anne Spackman revealed to us back in May that Times Online and the Journal were in talks about how to better link to each other and to co-develop shared tools — but six months on from then, the fruits of those talks remain under wraps.