Blog Post

Bond Comes to Your iPhone

photoiPhone apps might some day be the gold mine for advertising.  In the meanwhile, we are seeing the emergence of a new trend: iPhone apps as ads. Hollywood studios are the first ones to react and using free applications to promote its movies. We are totally loving the new app for the latest Bond flick, Quantum of Solace. More than just a micro-site, the Bond application lets you watch the movie trailers and read up about the movie. It also pushes you out to the iTunes music store if you want to you want to purchase Jack White’s throbbing theme song from the film. Of course others have more immersive apps. 

The Dark Knight, for example has come up with a way to add some Joker-style graffiti to photos of your friends. Use the touch screen to drag and rotate elements and then save and send them as you like. Bolt, Disney’s forthcoming animated canine adventure has released an app which is essentially a free stripped down Super Monkey game for a very subtle hand.

All three apps, however, lack the seemingly most obvious feature – the ability to actually purchase tickets for the movie. That much imagination would be too much to ask from Hollywood, but we are happy that they are thinking about ways to promote their movies on screens that matter.

13 Responses to “Bond Comes to Your iPhone”

  1. How much did Apple got paid for allowing these sort of ads on their store?
    What about the useful application that got refused the distribution, just because it was ‘copying’ Apple future development that doesn’t exist yet.
    Biased towards money speakers, and stealing good ideas from little developers?
    Welcome to Evil town
    software download

  2. I don’t quite understand why you correlate iPhone (or let’s say it gadgets) movie themes with its disability in encouraging people to watch the movie (as ‘obvious feature’). Some fans will love to hunt it and it’s already another kind of profit for the film studios because they will also motivated to collect other things related with the movies (accessories, DVDs, etc.). Advertising in certain medias doesn’t always store one profit goal.

  3. How much did Apple got paid for allowing these sort of ads on their store?
    What about the useful application that got refused the distribution, just because it was ‘copying’ Apple future development that doesn’t exist yet.
    Biased towards money speakers, and stealing good ideas from little developers?
    Welcome to Evil town

  4. gordon jackson

    “we are happy that they are thinking about ways to promote their movies on screens that matter” – you actively WANT to be advertised to with an app that actually doesn’t do anything useful?

    Wow.

  5. Nothing really new here, studios have been doing this for ages on mobile – typically with simple games, ringtones, screens etc, now they can add more functionality with iPhones.