Industry Moves: Netflix Hires Devices Head To Move Beyond DVDs


imageNetflix is getting more serious about its push beyond its mainstay online DVD rental business, and has been doing a slew of deals to embed its service within other devices like TiVo (NSDQ: TIVO), XBox, Roku box, LG (SEO: 066570), Samsung and others. Now it has appointed Gregory Peters to the job of VP of partner products, a new position where he will be responsible for working with device and gadget companies to persuade them to work with Netflix (NSDQ: NFLX). Peters comes from *Macrovision*, where he was the SVP of consumer electronics products, and earlier was VP of engineering for Mediabolic, which was bought by Macrovision (NSDQ: MVSN) last year.

Despite all this digital video push, no clear picture yet on the revenue side. Nothing from the company on the number of Roku boxes it has sold, or even any numbers on the video consumed through its online video service. Certainly CEO Reed Hastings didn’t say much about it in the Q308 earnings call. The only substantial thing the company said in its latest 10-Q was this: “The Company capitalizes and amortizes license fees on streaming content on a straight-line basis consistent with the terms of the license agreements. Streaming content is also acquired under revenue-sharing agreements with studios and distributors. The revenue-sharing expense associated with the streaming of content is expensed to cost of revenues.” Not much. Hastings is keynoting at the NewTeeVee Live conference tomorrow, so he may have some more details then…

For the recent deals done by Netflix, check our dedicated section here.

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