Using Flash based content for your sales, marketing or training can be an effective and impressive way to present your message. It can also be expensive. When the content you created last month needs tweaking, it’s back to the developer to program your changes.
Flypaper wants to change that by providing tools that allow the general business user the ability to create and share rich content without the need for programming.
Flypaper is a Windows based application that makes creating Flash Content possible without the typical time and expense of hiring a developer.
Using just about any media content, you can create Flypaper Stories that aren’t just presentational, they can even be interactive and gather form data from your viewer.
Where Flypaper really pays off is that it is super easy to edit and reuse your stories. Make changes and revisions quickly so you can customize your content for a particular event or audience.
The creation process is very visual, sort of a cross between creating PowerPoint or Keynote slides and video editing. There is no code and no programming, but I would describe it as being very object oriented.
Everything that you create or add to a story has properties that define its appearance and behavior. If you create a page, you set the properties of that page. Add a button to the page and the interface changes to allow you to set the properties of that button. It is a very logical building block sort of approach and it works very well.
Creating branches in your stories to allow for user choice is really simple and a Story Map shows you how your pages fit together.
The Flybrary tool allows you to not only create libraries of your photos and other assets but it contains a bunch of sample templates and components that you can use in your own stories. It is also web enabled so you can search Flickr and other photo sites directly from Flypaper and drag and drop the content right in. (Be sure to check usage licenses on photos and other items found on the web)
When your story is created you can post it on the Flypaper.net or your own personal hosting site, or export to various formats including movies, executables or even SCORM e-learning courses. The Dashboard lets you view statistics on your stories, know what was viewed down to the page level.
I found Flypaper to be relatively easy to use, and the drag and drop functionality sure makes the process pretty simple. It will still take some time to create a fully featured professional looking presentation though. And there is still no shortcut for writing good copy and preparing compelling content.
Flyaper is a Windows only app but it should run well in Parallels or similar on the Mac.
A 30-day trial is available, after which the app and access to your flypaper.net account will normally run you $249, although there is special offer in place now for $195.
Would Flypaper make it easier for you to use Flash Content in your marketing?