In a rare move, UK pay-TV provider Sky has taken control of its mobile inventory, and will sell mobile ads around its content across T-Mobile and Vodafone (NYSE: VOD) portals, to give advertisers a
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post