Mobile Marketing Participation Strongest In Asia Pacific And Latin America: Report

With its Mobile Marketing Forum kicking off in San Diego tomorrow, the Mobile Marketing Association has released a preview of its annual study that tracks general attitudes about mobile habits. The survey concluded that one in four mobile users in the U.S. and Western Europe are interested in mobile marketing, but in Asia Pacific and Latin America interest increases to as many as two thirds of users. Higher interest has led to more participation. In the latter regions, about one in five mobile users participated in mobile marketing efforts in the past year. MMA will be releasing the entire study next week. Release.

I’ll be attending the Mobile Marketing Forum tomorrow (Nov. 13) at Loews Coronado Bay Resort in Coronado, Calif. Please drop me a line at matt AT moconews.net if you’d like to meet or if you have any news to share.

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