Amazon.com Promotes Low-Priced Products By SMS; Users Can Reply To Buy

imageAmazon.com (NSDQ: AMZN) is making use of this economic downturn by launching a new service that will alert consumers by text message about low-priced items of the day. The mobile promotion, available at www.amazon.com/gp/anywhere/sms/goldbox, is an extension of the company’s online Deal of the Day called Gold Box. But what’s even more interesting is that customers will be able easily buy an item by replying with the text command “buygb,” or by following a link in the text message to the Amazon mobile site. Users will have to set this feature up online by adding both a shipping address and a credit card number. To stop the service, users can text back “stopgb.” This is the online retail giant’s second big push into mobile recently. It created an MP3 application store for the T-Mobile G1, which lets people buy songs with one click and download them directly to the phone using Wi-Fi. Release.

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