Today, i.TV updated their free (ad supported) iPhone Application. The i.TV iPhone app is a guide for up-to-date local TV and movie listings.
With this seemingly minor point-release comes a major addition—Netflix integration. With what founder and CEO Brad Pelo says is “the first of several major third party integrations that will be announced through the end of this year and into 2009,” you can now manage your Netflix account (or sign-up for one) on your iPhone through i.TV’s interface.
All the management features from the web are fully available to you, including: searching and browsing Netflix’s massive 100,000+ catalog complete with detailed show information, ratings, cast credits and recommendations, managing your queue, ordering DVDs for home delivery, and even ordering movies and TV shows for instant viewing via Watch Instantly, which comes just in time for Mac users as Netflix has recently started to support the platform, though it is limited to those running on an Intel processor.
Another third-party item added with this update is Wikipedia. In addition to the detailed information they already offer, i.TV has added links to available Wikipedia articles for movie and TV titles as well as their cast members.
Other enhancements with this update, beyond the typical performance improvements and bug fixes, include many new services providers added, “New” notifier for new TV show episodes, movies can be sorted alphabetically, by review rating, by content rating, and by theater location; higher quality trailer previews, and a location-based service to find movies and theatres near your current position.