Stay on Top of Enterprise Technology Trends
Get updates impacting your industry from our GigaOm Research Community
Current Media, the social media cable channel, made layoffs today, cutting 30 employees and moving 30 more employees to new positions, ending up with a total staff of 410.
The company attributed the staffing adjustments to a new cross-platform programming strategy that will debut early next year. The channels, which will include news, comedy, music and technology, will each have both a TV show and a web presence. In the past, Current’s web and TV projects and their overlaps had been more scattershot (and real gems like Sarah Haskins and Brett Erlich seemed to get a bit lost).
According to a report on BNET, “As part of the impending transition at Current TV, one source says the company is going to drop its shorter (user-generated content) videos in favor of the more traditional 30-minute programs that have long dominated television programming across all channels.”
San Francisco-based Current said in a statement sent via email, “[T]hese changes enable Current Media to reduce its cost structure, thereby assuring that it will be comfortably profitable in 2009 regardless of the depth and length of the recession.”