Current Media, the social media cable channel, made layoffs today, cutting 30 employees and moving 30 more employees to new positions, ending up with a total staff of 410.
The company attributed the staffing adjustments to a new cross-platform programming strategy that will debut early next year. The channels, which will include news, comedy, music and technology, will each have both a TV show and a web presence. In the past, Current’s web and TV projects and their overlaps had been more scattershot (and real gems like Sarah Haskins and Brett Erlich seemed to get a bit lost).
According to a report on BNET, “As part of the impending transition at Current TV, one source says the company is going to drop its shorter (user-generated content) videos in favor of the more traditional 30-minute programs that have long dominated television programming across all channels.”
San Francisco-based Current said in a statement sent via email, “[T]hese changes enable Current Media to reduce its cost structure, thereby assuring that it will be comfortably profitable in 2009 regardless of the depth and length of the recession.”