Emap’s B2B Sites Knock Down Pay Walls, Place Their Bets On Ad-Funded

Magazine publisher Emap is to scrap online subscription charging for websites in its B2B division Emap Inform, home of Health Service Journal and Retail Week, following the appointment of Claudia Arney as the digital MD of the divison (via BrandRepublic).

Emap CEO executive David Gilbertson said two thirds of Inform titles’ online content was paid-for and this would be phased out: “We are in the process of going free-to-view across our sites and we have to deliver to our digital advertisers.” Arney joins from rival B2B publisher and Lloyd’s List publisher Informa, where Gilbertson himself moved from in March this year. Emap was bought by Guardian Media Group and PE form Apax Partners last last year for £1.2 billion. Another Emap job move: Sally O’Rourke joins as MD of fashion site WGSN from customer publishing firm John Brown.

Disclosure: Guardian News and Media is the owner of our company.

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