Blog Post

Announcing the NewTeeVee Top 10 Breakout Video Stars of 2008

You Suck at Photoshop

Never has depression been so much fun, or funny or educational. Somehow the sad travails of Donnie Hoyle in You Suck at Photoshop captured the attention of the online world as his wife left him, he lost his job and generally just fell apart. Imagine if he found out that he didn’t really exist.

You Suck was a rare event in web series: It was truly hilarious, it was totally different than anything else out there (neither a news show or a spoof) and it was informative. Created by Big Fat Brain, which is Matt Bledsoe and Troy Hitch (two advertising guys living in Kentucky), You Suck was told through actual Photoshop tutorials. Along with Donnie’s pain you learned about warp and distortion tools. As if to punctuate the dual aspect of the show, You Suck at Photoshop won two Webbys: one for best comedy and the other for best how-to site.

Hitch and Bledsoe even extended the Donnie myth on to other platforms. They put up a “real” auction for his wedding “ring of infinite sorrow” on eBay, and Donnie has his own Facebook profile.

The first season of the series generated roughly 8 million plays and spawned a sequel, as well as the spin-off Sn4tchbuckl3r’s Second Chance.

(Chris Albrecht)

27 Responses to “Announcing the NewTeeVee Top 10 Breakout Video Stars of 2008”

  1. noname

    Watching Vaynerchuk is like a master class in brand building (a very hyperactive master class). The guy sticks to his message, engages with his community and constantly works to promote himself across every new platform available. He even squeezed in a video show during a recent flight on Southwest Airlines. No wonder we named him one of our 2008 Breakout Video Stars.

  2. JenniPowell

    “Those seeking to use web video to further their careers could do much worse than to emulate her example — but the most important thing they should take note of is her friendly and open interaction with fans.”

    Took the words right outta my mouth…