Gary Vaynerchuk
It’s not easy being Gary Vaynerchuk: Hosting an immensely popular wine blog that draws in 60,000 “Vayniacs” a day. Becoming the toast of the Silicon Valley set. Throwing wine parties at places like the SXSW conference. Selling $50 million dollars worth of wine every year.
Wait a minute, that sounds like fun.
Sure, Vaynerchuk’s having a good time, but all that fun is work. He relentlessly promotes himself and his Wine Library TV vlog, where he “brings the thunder” to wine reviews, smashing the preconceived notions that wine appreciation has to be snooty. Watch enough episodes and you not only will you get to know wines, you’re liable to become a NY Jets fan.
Wine Library TV is almost a masterclass in vlogging. It’s lo-fi without feeling that way. It’s a direct reflection of Vaynerchuk’s high-energy, passion and sincerity. And Vaynerchuk is a master of social media, using blogs, Twitter, social networks — anything that invites users and keeps them active in the show and his world.
Vaynerchuk released a book on wine this year, and he continues to make mainstream media appearances on shows like Nightline, Conan O’Brien and Mad Money.
(C.A.)
Nice post, I always make a point of checking your blog, keep up the good work. Barbabra
Watching Vaynerchuk is like a master class in brand building (a very hyperactive master class). The guy sticks to his message, engages with his community and constantly works to promote himself across every new platform available. He even squeezed in a video show during a recent flight on Southwest Airlines. No wonder we named him one of our 2008 Breakout Video Stars.
He’s funny. I wsh I had his e-mail.
thats haken awsome!!!!!
I watched one of the funniest shows today and this guy will be on the list next year for sure.
Statix.tv
GamerGuru
Cheers,
Steve
“Those seeking to use web video to further their careers could do much worse than to emulate her example — but the most important thing they should take note of is her friendly and open interaction with fans.”
Took the words right outta my mouth…
great list. It seems like the stuff that is taking off is highly focused and concept driven. can’t wait to see who makes the list next year!
Good list, but the real question is…who is most likely to be 2009’s breakout video star?
I love that Conan towers over Gary. If Conan gets too annoyed, he can just squish Gary under his heel like an angry giant.
@Jeff: Actually, Felicia Day and I are gonna talk about our hair, mostly. Styling products, blow driers vs. straighteners, that sort of thing.
Felicia Day = Awesome. I can’t wait for the second season of The Guild.
I’m going to check out a few of those that I haven’t heard about before.
Congrats to all!
felicia day is amazing but i have to ask– what does buck DOOOOOOOO???!?!?!?!
Hey Jeff, I think/hope we’ll be hearing a lot more about their business success at the conference on Thursday.
Very cool selection – and a few I have yet to see. Quickly going to rectify that!
Have a great day!
Hey Liz, great choices! Of these breakout video stars, any insights into their business success (e.g. advertising, e-commerce)? Thanks.
Yay!
Thanks guys!
I can’t believe this is the video you posted! Yikes!
I think I may have to give the award back based on this!
HAHAHHAHAHHAHA
See you soon!
Buck