It’s not easy being Gary Vaynerchuk: Hosting an immensely popular wine blog that draws in 60,000 “Vayniacs” a day. Becoming the toast of the Silicon Valley set. Throwing wine parties at places like the SXSW conference. Selling $50 million dollars worth of wine every year.
Wait a minute, that sounds like fun.
Sure, Vaynerchuk’s having a good time, but all that fun is work. He relentlessly promotes himself and his Wine Library TV vlog, where he “brings the thunder” to wine reviews, smashing the preconceived notions that wine appreciation has to be snooty. Watch enough episodes and you not only will you get to know wines, you’re liable to become a NY Jets fan.
Wine Library TV is almost a masterclass in vlogging. It’s lo-fi without feeling that way. It’s a direct reflection of Vaynerchuk’s high-energy, passion and sincerity. And Vaynerchuk is a master of social media, using blogs, Twitter, social networks — anything that invites users and keeps them active in the show and his world.
Vaynerchuk released a book on wine this year, and he continues to make mainstream media appearances on shows like Nightline, Conan O’Brien and Mad Money.