BT To Launch Ad-Supported Content On Freeview; Another BT.com Exec Moves To Virgin Media

BT (NYSE: BT) is looking to boost revenues from its TV business with the launch of ad-supported on-demand services, including shopping, gambling and gaming available to BT Vision customers through Freeview, according to NMA.co.uk. Marc Watson, director of content and business development at BT Consumer, confirmed that BT Vision subscribers would be getting “a red-button service to link from Freeview channels through to a dedicated advertising area

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