Apple’s iPhone Ranks High In Smartphone Customer Satisfaction


imageA report on smartphone satisfaction ranked Apple’s iPhone as having the highest customer satisfaction. Released today by J.D. Power and Associates, the report measured five factors when it came to customer satisfaction, ranging from ease-of-use to battery life. On a 1,000-point scale, Apple (NSDQ: AAPL) received 778 points; Blackberry receive 703 points and Samsung received 701 points. Although satisfaction ranked high, the study still said one-fourth of users report having to reboot the device when it freezes and issues related to touch screen problems. Rather than thinking this is a runaway victory for Apple, it’s worth pointing out that they are all grouped together at a fairly comparable level that leaves plenty of room for improvement. Release.

Other findings:

Features and functionality: 37 percent of respondents would like GPS on the device; 25 percent would like Wi-Fi; 23 percent want a touch screen and 15 percent would like to have voice recognition for automatic dialing. The top five reasons for buying a smartphone are Internet capability (45%); ability to use e-mail (41%); design/style (39%); Bluetooth (37%) and keyboard style (37%).

Smartphone prices: The average price is $216, falling from $261 a year ago. On average, the iPhone cost people $337, while Motorola (NYSE: MOT) phones were the cheapest at $169.

Applications: 34 percent of respondents said they download third-party software. The most popular are games, business apps, like Microsoft (NSDQ: MSFT) Word and Excel and travel-related programs.

Photo Credit: ricardoalvarez



BUT… is the iPhone a smartphone? Can it do multitasking? Can the user freely install and modify software? Can the behavior toward content types be changed?

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